Wendy Ida (pronounced ee’da) also known as “America’s #1 Expert on Living Fit, Fierce & Fabulous after 40” is a 72 year young internationally recognized Best Selling Author, Speaker, Health & Lifestyle Coach, Fitness Expert & TV Host.

Her best-selling book, Take Back Your Life! My No Nonsense Approach to Health Fitness and Looking Good Naked also won the Indie literary book award.

Wendy is also an 8-time award winning National Champion of top trophy awards in the NPC Body Building and Figure Championships as well as a Strive to Thrive Fitness Expert who toured with Actors Boris Kodjoe and Nicole Ari Parker.

Wendy is a frequent guest on TV and talk radio and has achieved international recognition via commercials, exercise videos, magazines and dozens of other appearances such as Dr OZ, CNN, Fox Sports Net, Inside Edition, NBC, ABC, BET, KCAL, KTLA, Essence Magazine and others.


Wendy also set two Guinness World Records as (1) Oldest Active Instructor in multiple disciplines and (2) for the most “Burpees” (a calisthenics exercise) 37 in one minute (female).

Wendy’s other credits include former Assistant Strength and Conditioning Coach for the LA Avengers football team as well as…

Director of the Obesity Prevention Initiative Program (OPI), sponsored by USC Norris Comprehensive Cancer Center, Kaiser Permanente, American Bio-Clinical Laboratories and the Real Men Cook Foundation; an Award of Recognition for Outstanding Educational Community Service from Dr. Charles Adams, Founder and President and her two time nomination of Who’s Who Among Women in Business.

Reason for Living

Although Wendy Ida may appear “over the top” in her dedication to fitness, health and self-empowerment, she has not forgotten her own journey from despair to triumph. She is a Domestic Violence Survivor who was in poor shape, bad health and had low self esteem. Considering all her life she was four dress sizes larger than she is today, and gained an additional 50 pounds after having two children back to back, she is grateful to have beaten the odds. She didn’t begin her own exercise regime until age 43, but she has managed to improve her health, lose 80 pounds and dwindle down to a rock-solid size 4 and hold onto it as a grandmother! – It’s no wonder why Wendy feels sharing her self taught approach to mental readiness, self worth and teaching, preaching and inspiring others to live their potential can not only change the world, but it is her reason for living.

Wendy has a degree in accounting and worked as a Corporate Accountant for 20 years before turning to health and wellness. Now after 20 years of changing lives and rocking the worlds of many, the proof is in the pudding. Wendy walks her talk and often says:




essence   sweat equity   bft
Wendy Ida on the cover of Boomers Lifestyle magazine   Wendy Ida on the Cover of BFW magazine   Wendy Ida on the cover of Cabarrus

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